Fast Moving Consumer Goods Industry - Case Study

Take a look at the merchandising solution we provided for this FMCG client.
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We provided a dedicated merchandising solution to improve "speed to shelf" for this client.

The Challenge

• Speed to shelf for large promotions
• Frequent Out of Stocks with all retailers
• Poorly merchandised promotions by store staff
• Losing sales revenue due to lack of store compliance to paid for off locations
• In-store sales staff too busy to merchandise and tidy up displays affecting brand presentation.

The Solution

• We provided a dedicated merchandising solution in metro areas and a syndicated solution in regional and remote areas which provided our client with the fastest ever speed to shelf for promotional activity across all accounts.
• We monitored and reported OOS’s resulting in less OOS lines and increased sales.
• Set up compliance checks on paid locations & set targets to re-secure paid for space in store resulting in increased sales.
• Established a regular visit program that strengthened in store relationships which we were able to significantly leverage during promotional periods for incremental off locations and additional orders of stock.
• Worked closely with our client’s account managers to provide specialised face to face training to the dedicated field team resulting in greater understanding of required outcomes and produced extraordinary outcomes in retail stores. The team were well- informed and confident to carry out all planned promotional activity well above our client’s expectations.

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The Results

• Uplift in sales during promotional periods of between 34%-306% with merchandising support.
• Improved off location compliance at registers from 53.8% to 85%
• Fastest speed to shelf promotion across four national retailers
• Better brand representation in-store through improved displays