As a result of continual revisions and feedback of the merchandising program we have gradually reduced the “cost per unit” for the client. Based on our weekly data figures, this has decreased from $0.41 in early June to $0.33 in late August of this year. The client’s target is set at $0.40.
Since the beginning of our relationship with the client, the client has introduced additional stores into our program, resulting in replenishment figures lifting by 200% from the initial order placed, over a 5-month period.
Qualitatively, our merchandisers have improved brand representation in-store through regular maintenance of displays.
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